The Masters in Marketing (Sustainable Marketing) at the University of Reading is designed for ambitious individuals eager to lead the charge in responsible business practices. In today's market, understanding consumer behaviour and developing ethical, sustainable strategies is paramount for business success and societal impact. This postgraduate degree equips you with a robust analytical toolkit to grasp why marketing is central to business, how to craft global strategies, and the critical role marketing plays in addressing sustainability issues and driving social change. You will gain a deep understanding of both marketing theory and practice, with a contemporary focus on environmental and social responsibility.
This full-time, on-campus Masters degree is studied over one year, immersing you in core marketing concepts through compulsory modules like Strategic Marketing, Market Insights, and Measuring Marketing Performance. You will explore the nuances of digital marketing and delve into the crucial area of Marketing for a Better, Sustainable World. Throughout your studies, you will have the opportunity to tailor your learning through optional modules and conclude with either a Marketing Dissertation or a Marketing Project, applying your knowledge to real-world challenges. You will graduate prepared for impactful careers in marketing roles focused on sustainability and ethical business practices.