The MBA in Leisure & Tourism Management at EU Business School Geneva is designed for ambitious professionals seeking to lead and innovate within the dynamic global tourism industry. You will explore critical debates in international tourism management, focusing on strategic marketing and the development of sustainable, responsible tourism practices. This postgraduate Masters Degree equips you with the executive skills and strategic aptitudes necessary to navigate complex business environments, understand evolving consumer needs, and manage the impacts of digitalization and global change.
Studied full-time on campus over one year, this MBA programme offers a blend of theoretical knowledge and practical application. You will engage with modules covering transformational leadership, financial reporting, data analysis for managers, and digital business in tourism, culminating in a consultancy lab and business immersion week. You will learn to critically analyze business challenges, develop data-driven solutions, and present strategic recommendations. Graduates are prepared for leadership roles in international tourism organizations, destination management, and hospitality enterprises worldwide.