The MBA Marketing and Customer Relationship Manager (International Business Development) at ICD Business School is crafted for ambitious professionals seeking to master the intricacies of modern customer engagement and international market expansion. You will delve into developing customer-oriented marketing strategies, optimising omnichannel customer experiences, and leveraging digital marketing for enhanced customer relations. This postgraduate programme is ideal if you aim to lead in a globalised business environment, driving growth through sophisticated relationship management and data-driven insights.
This full-time, on-campus MBA is delivered over two years, immersing you in practical application through case studies and strategic projects. You will explore areas such as relationship marketing, negotiation, digital strategy deployment, and the critical analysis of customer data using CRM systems. The curriculum emphasizes the practical skills needed to manage marketing teams, deploy digital marketing initiatives, and measure their impact. You will graduate with a comprehensive understanding of international business development and the strategic acumen to excel in senior marketing and customer relationship management roles worldwide.