The MBM (MSc) with specialisation in Event Management at Wittenborg University of Applied Sciences is designed for ambitious individuals eager to lead in the dynamic global events industry. You will explore critical aspects of event design and management, marketing, and the economic forces shaping international business. This programme challenges you to develop a sophisticated understanding of event theory and practice, alongside core business principles like strategic management and globalisation. If you are driven to innovate and manage impactful events, from cultural festivals to corporate functions, this Master of Business Management degree offers a robust academic and practical pathway.
This full-time, on-campus Master of Business Management degree is studied over 18 months, integrating core business subjects with specialised event management modules. You will engage in intensive project weeks and a significant final project, culminating in a professional-based learning module where you can undertake a work placement. This hands-on experience, directly linked to your research, ensures you develop practical skills alongside theoretical knowledge. You will graduate with a comprehensive understanding of business management and the specific expertise required to excel in event planning, marketing, and execution, preparing you for diverse roles within the international events sector.