The MBM (MSc) with specialisation in the Events Industry at Wittenborg University of Applied Sciences is designed for ambitious individuals eager to lead and innovate within the dynamic global events sector. You will explore critical aspects of event management and design, alongside broader business principles in marketing management, strategic management, and economics. This postgraduate degree equips you with the analytical acumen and practical skills to address complex challenges in event planning, execution, and marketing, preparing you for impactful roles in a field that thrives on creativity and precision.
You will study this specialised Master of Business Management on campus full-time over 18 months, engaging with an intensive block format where modules are delivered in 6-week cycles. Learning methods include interactive lectures, case studies, group work, presentations, and live industry projects, often featuring guest speakers and inter-disciplinary collaboration. Your final semester is dedicated to a professional-based learning project and dissertation, allowing you to apply your knowledge to real-world scenarios. You will graduate ready to pursue careers in event planning, festival management, corporate events, and related fields.