The MBM (MSc) with specialisation Sport Business at Wittenborg University of Applied Sciences is your gateway to understanding and shaping the dynamic global sports industry. This postgraduate Masters degree is ideal for ambitious individuals seeking to combine core business management principles with specialised knowledge in sports marketing, strategy, and ethics. You will explore critical perspectives in sports and leisure, analyse the forces driving sports in the global marketplace, and develop a sophisticated understanding of strategic sports business management. This programme equips you to navigate the complex commercial landscape of modern sport.
You will study this degree full-time on campus over 18 months, engaging with a blend of core business modules and specialised sports business content. The curriculum integrates practical elements such as project weeks and a professional enquiry module, culminating in a significant final project and a professional-based learning work placement. This hands-on approach ensures you develop applied skills alongside theoretical knowledge. You will graduate prepared for diverse career paths within sports organisations, marketing agencies, and management consultancies, armed with the strategic acumen to excel in this exciting and rapidly growing sector.