The MBM (MSc) with specialization in Applied Artificial Intelligence at Wittenborg University of Applied Sciences is designed for ambitious individuals seeking to navigate and lead in a business landscape increasingly shaped by intelligent technologies. As AI revolutionizes industries, creating unprecedented opportunities and operational efficiencies, this Master of Business Management programme equips you with the specialized knowledge to harness its power. You will explore the critical role of AI in business, from marketing and finance to global economics, preparing you for advanced roles in a tech-driven world. This specialization welcomes students with academic backgrounds in science and technology, offering a pathway to understanding AI's business applications.
This full-time, on-campus Master's degree is studied over 18 months, blending foundational management principles with deep dives into Applied Artificial Intelligence and Digital Security. You will engage with AI theory, tools, and techniques through case studies, guest lectures, and practical projects, developing your ability to solve complex problems with data. The curriculum includes core modules in Globalisation, Marketing, and Research Methods, alongside specialized AI subjects. Your final semester culminates in a Professional-Based Learning work placement and a Final Project, ensuring you graduate with both practical experience and the strategic acumen to drive innovation and profitability in the AI era.