The MA Media and Advertising at the University of Leicester offers you a comprehensive exploration of the dynamic advertising and promotional industries. This postgraduate degree is designed for those eager to critically analyse how advertising shapes culture, influences consumer behaviour, and operates within the broader media landscape. You will delve into key concepts from Media, Communication, Cultural Studies, and Marketing, gaining a multidisciplinary understanding essential for navigating this creative and impactful field. If you are passionate about understanding the strategies behind brand awareness and consumer decision-making, this course provides the analytical tools you need.
This MA is studied full-time on campus over one year, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with core modules covering advertising analysis, digital promotion, and promotional cultures, alongside optional units allowing you to specialise in areas like media audiences, health communication, or strategic communications management. A significant component is your Media and Communication Dissertation, where you will conduct in-depth research, applying critical advertising theories and analytical skills to a topic of your choice. You will graduate with the expertise to pursue careers in advertising agencies, marketing departments, and media research roles.