The BA (Hons) Media and Marketing at the University of Derby equips you to navigate and shape the ever-evolving landscape of communication and brand strategy. This degree is ideal for those passionate about understanding how media influences society and how effective marketing drives business success. You will explore core concepts in communication, creativity, and brand management, learning to craft compelling narratives and build impactful marketing campaigns. This course provides a robust foundation for a career in the dynamic media and marketing industries, focusing on both theoretical knowledge and practical application.
Throughout this full-time, three-year on-campus programme, you will engage with modules covering newswriting, marketing fundamentals, public relations, and digital and social media strategies. You will develop your skills through practical exercises, case studies, and a significant independent study project in your final year, allowing you to delve deeply into a chosen area. You will graduate with a versatile skillset, prepared for diverse roles in advertising, public relations, content creation, brand management, and digital marketing.