The Media BA (Hons) at Robert Gordon University is designed for aspiring professionals eager to understand and shape the contemporary media landscape. You will explore the complex functions and operations of media industries, engaging with key theoretical frameworks for media analysis and developing practical content creation skills. This undergraduate degree is ideal for students who wish to build a robust portfolio while honing critical thinking and production abilities, preparing you for a dynamic career in fields such as digital filmmaking, marketing, and media law.
Studied full-time on campus over four years, this programme offers a progressive learning journey. You will gain industry-specific knowledge through modules in media semiotics, integrated marketing communications, and media law, complemented by practical experience in documentary filmmaking and web design. Your final year allows for specialist study and the completion of a significant research project, developing your analytical and interpretive skills. You will graduate with a comprehensive understanding of media strategy and cultural theory, ready for roles in content creation, media management, and beyond.