Franklin University's 16-month, online M.S. in Communications with a Specialization in Strategic Communication equips you to navigate complex organizational challenges. This postgraduate degree is ideal for those seeking to master public relations, crisis communication management, and advanced communication theory. You will develop the ability to craft messages that align with organizational goals and resonate with diverse audiences, preparing you for leadership roles in a dynamic communication landscape. This program focuses on integrating various communication tools and tactics to achieve strategic objectives.
You will engage in hands-on coursework, including developing a comprehensive communication plan for a chosen client, complete with a brand map, personas, and SWOT analysis. The curriculum emphasizes a theory-to-practice approach, allowing you to learn by doing through case studies and practical application of communication principles. Studied online over 16 months, you will complete 33 semester hours, including foundational courses, specialization electives, and a capstone experience. You will graduate with the applied skills and strategic mindset necessary for success in public relations and broader communication management roles.