The MSc Behavioural Science at the University of Stirling offers you a deep dive into the principles and applications of behavioural economics and psychology. This postgraduate degree is designed for individuals eager to understand and influence human decision-making across diverse sectors, from health and finance to environmental policy and organisational behaviour. You will gain expertise in areas such as survey design, selective attention, and the ethical considerations of nudging, equipping you with critical analytical skills to address complex societal and business challenges. This programme provides a robust foundation for a career dedicated to evidence-based interventions.
You will study this full-time Masters course on campus over one year, comprising two 15-week semesters of taught modules followed by a three-month dissertation period. Your learning experience will be enriched by engagement with the University of Stirling’s vibrant Behavioural Science Centre, including guest lectures from leading academics and industry professionals. You will develop practical skills through assignments that challenge you to apply behavioural science principles, such as designing experiments and writing policy briefs. Graduates are prepared for roles in behavioural insights teams, government, charities, and consultancy, or to pursue further doctoral research.