The MSc Business with Marketing Management at QA Northumbria University is designed for ambitious professionals seeking to master the strategic and analytical skills essential for modern marketing leadership. You will delve into the complexities of consumer behaviour, explore data analytics and project management for business intelligence, and develop a nuanced understanding of international business dynamics. This postgraduate degree equips you to navigate the evolving landscape of marketing, focusing on innovation, sustainability, and ethical decision-making to drive business success in a global context.
This full-time, on-campus Masters degree is studied over one year, immersing you in a practical, project-based learning environment. You will engage with core modules covering leadership, strategy, and change, alongside a significant international business simulation and a capstone research project or dissertation. Through hands-on application of frameworks like Design Thinking and agile project management, you will develop critical thinking, teamwork, and advanced analytical capabilities. You will graduate prepared for impactful roles in marketing management, business analysis, and strategic leadership, ready to contribute to organisations worldwide.