The MSc Business with Marketing Management at the University of Northumbria Newcastle is designed for ambitious graduates seeking to excel in the dynamic field of marketing. You will develop a comprehensive understanding of the global business environment, with a specific focus on the strategic importance of marketing within an international context. This postgraduate programme, ideal for those with non-business backgrounds, provides a solid foundation in core business principles before allowing you to specialise in marketing management. You will explore key areas such as consumer behaviour, strategic marketing, and data analytics, preparing you for impactful roles in the industry.
This full-time, on-campus Masters degree is studied over one year, immersing you in a curriculum that blends theoretical knowledge with practical application. You will engage with modules covering leadership, strategy, innovation, and data analytics, culminating in a substantial Masters Dissertation where you will apply your learning to a real-world business challenge. The programme structure includes opportunities to develop academic and employability skills, ensuring you are well-prepared for your next career step. Upon graduation, you will be equipped with advanced marketing management expertise, ready for diverse career pathways in marketing, brand management, and beyond.