The MSc Digital Marketing at QA Northumbria University is designed for ambitious professionals seeking to master the strategic and analytical skills essential for success in today's dynamic digital landscape. You will explore the core principles of strategic marketing within a digital context, understanding how to integrate marketing decisions with broader business functions like finance and operations. This postgraduate degree equips you with a comprehensive understanding of consumer behaviour in the digital domain, data analysis, and the management of digital campaigns, preparing you to drive impactful marketing strategies.
This full-time, one-year Masters degree is delivered on campus, offering an immersive learning experience. You will engage with modules covering digital campaign management, social media marketing, customer relationship management, and essential research methods and analytics for business practice. A significant component of your study will involve a Masters Dissertation or Consultancy Project, allowing you to apply your learning to a real-world challenge under expert supervision. You will graduate with advanced analytical skills and practical experience, ready to pursue diverse career paths in digital marketing, brand management, and marketing analytics.