The MSc Digital Marketing and Analytics at the University of Kent is designed for ambitious professionals ready to master the data-driven strategies that define modern marketing. In today's landscape, understanding consumer behaviour through applied data-driven marketing analytics and emerging issues in contemporary marketing is crucial for business success. This programme equips you with the essential skills to navigate and lead in this dynamic field, preparing you for impactful roles where insight fuels innovation and strategic communication drives results. It is ideal for those seeking to advance their careers with advanced digital marketing knowledge.
You will study this postgraduate degree full-time on campus over one year, immersing yourself in core modules such as Digital Marketing Communications, Social Media Marketing and Web Analytics, and Customer Insights. Your learning experience will be enhanced through practical application, including the choice of a capstone module: either 'The Digital Marketing Challenge', where you'll pitch solutions to real organisational problems, or a 'Professional Placement/Internship' for invaluable hands-on experience. You will graduate with a Masters Degree, prepared to excel in roles such as digital marketing manager, data analyst, or marketing strategist.