The MSc Digital Marketing (with Advanced Practice) at the University of Northumbria Newcastle is designed for ambitious professionals seeking to master the strategic and analytical skills essential for success in today's dynamic digital landscape. You will explore cutting-edge digital campaign management, delve into the intricacies of the digital customer journey through data and CRM, and develop a strong understanding of marketing metrics and analytics. This postgraduate degree equips you with the advanced knowledge and practical capabilities needed to lead and innovate within the digital marketing sphere, making you a highly sought-after candidate in a rapidly evolving industry.
This full-time, on-campus Masters programme is structured over two years, including an Advanced Practice option that offers invaluable real-world experience through an internship or a group consultancy project. You will engage with core modules covering strategic marketing, leadership, and research methods, culminating in a substantial dissertation. You will graduate with a comprehensive portfolio of digital marketing skills, enhanced employability, and the confidence to pursue advanced roles in digital strategy, campaign management, and data-driven marketing.