The MSc Digital Marketing (with Advanced Practice) at QA Northumbria University is your pathway to mastering strategic marketing in the digital era, equipping you with the advanced knowledge and practical skills demanded by today's dynamic business landscape. You will delve into critical areas such as digital campaign management, the digital customer journey, and marketing metrics, developing a sophisticated understanding of data-driven decision-making and audience engagement. This postgraduate programme is designed for ambitious individuals seeking to excel in a field where innovation and analytical prowess are paramount, preparing you for leadership roles in the ever-evolving world of digital marketing.
Studied full-time on campus over one year (or up to two years with advanced practice), you will engage with core modules covering strategic marketing, leadership, and essential research methods and analytics for business practice. Your learning experience will be hands-on, focusing on practical application through modules like digital campaign management and CRM, culminating in a substantial Masters Dissertation. You will graduate with in-demand expertise and the potential for a postgraduate work permit, ready to pursue impactful careers in digital marketing management, campaign execution, and data analysis across diverse industries.