The MSc Food Economics and Marketing at the University of Reading provides you with critical training in applied economics, marketing, and research methods within the vital context of the food sector. You will explore how economic and marketing forces shape decisions for producers, processors, retailers, consumers, and policymakers across domestic and international food supply chains. This programme is ideal if you are seeking to understand and influence consumer food choice, marketing strategies in food retailing, and policy issues related to trade, health, safety, and sustainability, equipping you with advanced analytical skills for this dynamic field.
This full-time, on-campus Masters degree is studied over one year, combining compulsory modules such as Advanced Marketing, Advertising and Branding, and Research Methods in Economics and Marketing with opportunities to explore topics like Food Policy and Supply Chain Management or Consumer Behaviour. You will develop practical skills through activities like a virtual Marketplace Simulation and undertake an independent dissertation, integrating your learning with expert guidance. You will graduate prepared for diverse career paths in food-related industries, policy analysis, or further academic research, with a strong foundation in economic principles and marketing strategy.