The MSc (Hons) in Global Marketing at the University of Roehampton London is designed for ambitious professionals seeking to master contemporary marketing theory and practice. You will explore the strategic, financial, and operational contexts of global business, with a strong emphasis on digital marketing strategies and data-driven decision-making. This programme is ideal if you aim to lead market-focused initiatives and leverage digital technologies for impactful business outcomes. You will develop a critical understanding of global brand management and business research methods, preparing you for the dynamic international marketplace.
This full-time, on-campus Masters degree is studied over one year, immersing you in core modules such as Business Research Methods, Strategic Marketing, and Digital Marketing Practice. You will have the opportunity to undertake a professional placement or a consultancy project, applying your learning to real-world business challenges. The curriculum integrates essential skills in leadership and financial performance management, culminating in a dissertation or project that showcases your expertise. You will graduate with advanced strategic and operational marketing capabilities, ready for diverse roles in global marketing and brand management.