The MSc (Hons) in Global Marketing at the University of Roehampton London is designed for ambitious professionals seeking to master contemporary marketing theory and practice. You will develop essential strategic and operational marketing skills, preparing you for impactful roles in today's interconnected business world. This postgraduate programme delves into the strategic, financial, and operational contexts of management, with a strong emphasis on digital marketing strategies and the increasingly data-driven environment businesses navigate. You will gain a critical understanding of global strategic management, financial performance analysis, and leadership.
Studied full-time on campus over two years, your learning experience will be enriched by modules in Business Research Methods, Strategic Marketing, and Global Brand Management. You will have the opportunity to undertake a professional placement and complete a significant dissertation or consultancy project, applying your knowledge to real-world challenges. The curriculum incorporates essential skills in digital marketing practice and leadership, preparing you to leverage marketing effectively. You will graduate with the analytical acumen and practical expertise to drive business success in international markets.