The MSc in Strategic International Management with Marketing at IBS International Business School Budapest equips you to lead in global markets by integrating strategic business principles with advanced marketing techniques. This postgraduate degree is designed for ambitious individuals seeking to understand and influence consumer behaviour, develop robust business strategies, and navigate the complexities of international commerce. You will explore key areas such as marketing research, digital marketing strategies, and quantitative methods, preparing you for impactful roles in a diverse and dynamic global business environment. This programme offers a comprehensive foundation for your future leadership career.
You will study this Masters degree full-time on campus over three semesters, beginning in September. The curriculum is structured to build your expertise progressively, with the first two semesters focusing on core modules like consumer behaviour, business strategy, and marketing communication, followed by a dedicated third semester for your dissertation. Throughout your studies, you will develop essential skills for managers and gain practical insights into contemporary marketing challenges. Upon graduation, you will be well-prepared for diverse career pathways in sales, advertising, PR, and market research within multinational, national, and local organisations worldwide.