The MSc International Business Management with Marketing at Heriot-Watt University Dubai is designed for ambitious graduates seeking to master the complexities of global commerce and strategic marketing. You will delve into essential areas such as competitive strategy, international business context, and contemporary consumer behaviour, equipping you with the analytical tools to navigate diverse markets. This postgraduate programme is ideal if you aim to pivot into a business career or deepen your expertise, providing a robust understanding of management consultancy, digital transformation, and financial analysis.
This full-time, on-campus Masters degree is structured over one year, offering an immersive learning experience. You will engage with core modules including research philosophy and practice, international marketing, and business economics, alongside optional specialisations like digital marketing analytics or branding and communications. Throughout your studies, you will develop critical skills in areas such as operations management and leadership, culminating in a significant dissertation project. You will graduate prepared for diverse roles in international business and marketing, ready to contribute to global organisations.