The MSc International Marketing at London South Bank University is designed for ambitious professionals seeking to excel in global business environments. You will explore complex cross-cultural consumer behaviours, international pricing strategies, and brand management within diverse markets. This programme equips you with the advanced knowledge and analytical skills necessary to navigate the dynamic landscape of international enterprise and innovation, preparing you to make impactful marketing decisions on a global scale. It is ideal for those aiming to lead marketing initiatives in multinational corporations or international consultancies.
This full-time, on-campus Masters degree is studied over one year, immersing you in a curriculum that includes consultancy, enterprise, and innovation strategies. You will engage with practical applications through a Capstone Business Project, and have the opportunity to specialise further with optional modules such as Social Media Marketing and Digital PR or Big Data Analytics. You will graduate with a comprehensive understanding of global marketing principles and the ability to apply them effectively, positioning you for leadership roles in international marketing and brand management.