The MSc Management & Marketing at University College Cork is your pathway to a dynamic career in business, designed for graduates seeking to build essential skills in management and marketing, regardless of your undergraduate background. This programme addresses the need for strategic thinking and operational expertise in today's business environment, equipping you with knowledge in areas such as Human Resource Management, Marketing Management, and Business Strategy. You will explore critical concepts like Branding, Social Media, and Project Management, preparing you to tackle complex business challenges and contribute effectively to any organisation.
This full-time, one-year Master's degree is delivered on campus, immersing you in a rich learning experience that includes lectures, interactive workshops, and real-world case studies. You will undertake an Applied Research Project, offering a unique opportunity to apply your learning to practical business problems, potentially in collaboration with industry partners. You will graduate with advanced analytical and problem-solving skills, ready to pursue diverse career opportunities in fields such as brand management, digital marketing, consultancy, and operations management.