The MSc Management (Marketing) at the University of Bristol offers you a focused postgraduate pathway into the dynamic world of marketing. This programme is ideal if you hold a non-business undergraduate degree and aspire to a career in marketing, equipping you with both core management principles and specialised marketing knowledge. You will explore contemporary issues in marketing management, consumer behaviour, and digital marketing strategies, preparing you to tackle the challenges and opportunities within this vital business function. This master's degree provides a robust foundation for understanding and shaping market dynamics.
You will study this intensive, one-year, full-time, on-campus programme alongside a diverse cohort of international students. Your learning experience will involve exploring a range of mandatory units such as Strategy and Finance, and Operations and Marketing Management, alongside contemporary and emerging issues in marketing. You will have the opportunity to undertake a significant Management Research Project, choosing between a dissertation, an applied extended project, a global challenges team project, or a team dissertation project. Upon graduation, you will be well-prepared for a variety of marketing roles in industry, agencies, and consultancy.