The MSc Management with Marketing at Keele University is designed for ambitious professionals seeking to enhance their strategic leadership and marketing expertise. In today's complex business environment, understanding how to effectively manage operations, finances, and people, while driving successful marketing strategies, is crucial for organisational growth. This postgraduate degree equips you with a comprehensive understanding of contemporary management challenges and the specific skills needed to excel in marketing roles, making it ideal for aspiring and current leaders aiming for senior positions. You will explore key areas such as strategic marketing, brand management, financial statement analysis, and operations and supply chain management.
This online Masters degree is studied part-time over two years, allowing you to balance your professional development with your career commitments. You will delve into modules covering managing people and organisations, organisational responses to sustainability challenges, and marketing research for contemporary management. The curriculum includes a significant research methodology component and culminates in a dissertation, where you will conduct in-depth research on a topic of your choice. You will graduate with advanced analytical and strategic capabilities, prepared for leadership roles in marketing and general management.