The MSc Marketing at the University of Bristol is designed for ambitious graduates seeking to excel in the dynamic field of modern marketing. You will explore contemporary issues in marketing, understand customer behaviour, and master effective communication strategies, equipping you to address the evolving challenges of the global business environment. This programme is ideal if you aim to develop a deep understanding of marketing principles and gain specialised knowledge in areas like digital marketing, brand management, or marketing intelligence.
Studied full-time on campus over one year, you will engage with core units in marketing research and metrics, alongside optional specialisations such as Digital Marketing: Strategy, Tools and Tactics or Strategic Brand Management. The curriculum focuses on practical application, culminating in a significant dissertation or applied extended project. You will graduate with advanced analytical skills and a comprehensive understanding of marketing strategy, prepared for diverse career paths in marketing roles across various industries.