The MSc Marketing at University College Cork is designed for ambitious individuals seeking to excel as marketing leaders in today's dynamic business environment. This postgraduate programme equips you with specialised skills and in-depth knowledge to address the evolving needs of the marketing and business community, enhancing your employability and leadership potential. You will delve into core marketing principles and contemporary practices, preparing you to make significant contributions to the field and drive strategic initiatives with confidence.
This full-time, on-campus Masters degree is studied over one year, blending theoretical understanding with practical application through modules like Consumer Behaviour Theory, Digital Marketing Practice, and Service Design. You will develop your research capabilities through an Applied Research Project, allowing you to investigate a marketing challenge in depth. Upon graduation, you will be well-prepared for diverse career paths in marketing management, brand strategy, digital marketing, and international business, empowered by a comprehensive skill set and a strong foundation in marketing analytics.