The MSc Marketing at the University of Exeter is your gateway to understanding and shaping the dynamics of modern commerce. This postgraduate programme is designed for ambitious individuals seeking to master the complexities of marketing strategy, consumer behaviour, and integrated communications in a global context. You will delve into critical areas such as marketing analysis, research, and the ethical considerations of influencing markets and culture. If you are driven to develop sophisticated marketing acumen and contribute meaningfully to organisational success, this degree equips you with the essential knowledge and skills.
This full-time, on-campus Masters degree is typically studied over one year, immersing you in advanced marketing seminars and practical applications. You will explore core modules including Marketing Strategy and Integrated Marketing Communications, alongside a significant dissertation or a practical 'Marketing in Practice' project, allowing you to apply your learning to real-world challenges. Through a carefully curated selection of optional modules, you can tailor your expertise in areas like digital marketing analytics or brand design. Upon graduation, you will be prepared for diverse career paths in marketing management, brand development, and market research.