The MSc Marketing and Business Analytics at the University of Exeter equips you with the advanced analytical skills essential for navigating today's data-driven marketing landscape. This postgraduate degree is designed for ambitious individuals seeking to bridge the gap between marketing strategy and quantitative analysis, preparing you to make impactful, evidence-based decisions. You will delve into core areas such as consumer behaviour, programming for business analytics, statistics, and sophisticated marketing analytics techniques, gaining a comprehensive understanding of how data shapes modern marketing success. This programme is ideal if you aim to excel in roles demanding both marketing acumen and analytical prowess.
You will study this Masters degree full-time on campus over one year, engaging with a curriculum that balances theoretical knowledge with practical application. The syllabus includes compulsory modules like Marketing Analytics and Applied Digital Marketing Analytics, alongside opportunities to specialise through optional modules and a substantial Business Project or dissertation. Through hands-on work with programming languages, database technologies, and statistical software, you will develop your ability to interpret complex datasets. You will graduate ready to pursue diverse career paths in marketing analytics, digital marketing, and strategic business roles, armed with highly sought-after analytical and technical skills.