The MSc Marketing with Industrial Experience at the University of Exeter is designed for ambitious individuals seeking to master advanced marketing principles and gain practical, real-world expertise. You will delve into critical areas such as marketing strategy, consumer behaviour, integrated marketing communications, and marketing analysis and research. This postgraduate programme is ideal for those who wish to understand how marketing influences both individual and organisational actions, and how to apply this knowledge to contribute effectively to the global economy. You will develop a comprehensive understanding of the marketing discipline, preparing you for influential roles in dynamic business environments.
This full-time, two-year Master's degree is studied on campus, offering a blend of rigorous academic learning and invaluable practical experience. You will engage with compulsory modules covering core marketing functions, alongside a significant dissertation project and a dedicated module in Marketing in Practice. The curriculum is further enhanced by a wide array of optional modules, allowing you to tailor your studies to specific interests, such as digital marketing planning or brand design. You will graduate with advanced analytical skills, strategic thinking capabilities, and the practical experience necessary to excel in marketing leadership roles across diverse industries.