The MSc Strategic Marketing with Global Business Development at the University of Hertfordshire is designed for ambitious graduates and marketing professionals seeking to deepen their expertise in strategic marketing with a focus on international expansion. You will explore key areas such as delivering competitive advantage, integrated marketing communications, and strategic customer management, alongside contemporary and entrepreneurial marketing approaches. This programme is ideal if you aim to lead marketing initiatives in a global context, developing the critical thinking and practical skills necessary to navigate complex international markets and drive business growth.
This full-time, on-campus Masters degree is studied over one year, immersing you in a curriculum that includes compulsory modules like Global Business Development and Advanced Research for Marketing Practitioners. You will have the opportunity to undertake either an independent major research project or an applied marketing project, allowing you to tackle real-world challenges. You will graduate with a comprehensive understanding of strategic marketing principles and the ability to develop and implement effective global business development strategies, preparing you for advanced roles in marketing management and international business.