The MSc Strategic Marketing with Global Business Development (Experiential Learning) at the University of Hertfordshire is designed for ambitious graduates and professionals seeking to deepen their expertise in contemporary marketing and international business expansion. You will explore critical areas such as competitive advantage, integrated marketing communications, and strategic customer management, alongside the unique challenges of entrepreneurial marketing and global business development. This postgraduate degree is ideal if you aim to specialise further in marketing, particularly within a global context, or transition into this dynamic field with a robust academic foundation.
This full-time, on-campus Masters programme is studied over two years, offering a comprehensive curriculum that includes compulsory modules in advanced research and proposal management. You will engage in a significant Experiential Learning Opportunity and Portfolio, culminating in either a Marketing Dissertation or an Applied Marketing Project, allowing you to apply your learning to real-world scenarios. You will graduate with advanced strategic marketing skills and practical experience, prepared for leadership roles in global marketing and business development across various industries.