The MSc Tourism Marketing Management at the University of Strathclyde is designed for ambitious individuals seeking to master the strategic and operational aspects of marketing within the global tourism industry. You will delve into core marketing principles such as strategic marketing management, consumer behaviour, and brand strategy, while also specialising in destination marketing and managing tourism resources. This postgraduate degree equips you with the analytical skills and industry insights necessary to navigate the complexities of tourism marketing, making it ideal for those aiming for leadership roles in this dynamic sector.
This full-time, on-campus Masters programme is delivered over one year, immersing you in a curriculum that balances theoretical knowledge with practical application. You will engage with key subjects including marketing research in a digital age and international services marketing, with opportunities to explore electives like Artificial Intelligence in Marketing. The course culminates in a significant capstone research project, offering a choice between a theory-based dissertation or a practice-based Marketing-Works Live Project. You will graduate prepared for diverse career paths within tourism marketing, destination management, and related service industries.