The BA in Multimedia and Graphic Design at McMurry University is your launchpad into the dynamic world of visual communication, blending artistic creativity with essential technical proficiencies. This undergraduate program is ideal for aspiring designers eager to shape brand identities, craft compelling digital experiences, and tell stories through visual mediums. You will explore core principles of design, delve into industry-standard software like Photoshop, and develop a keen eye for aesthetics and user engagement, preparing you for a field where visual literacy is paramount.
This full-time, on-campus Bachelor of Arts degree is structured over four years, offering a comprehensive curriculum that includes foundational drawing, illustration, and desktop publishing. You will gain practical experience through projects in digital animation and video production, culminating in a significant brand and portfolio development course. The program emphasizes hands-on learning, with opportunities for internships in multimedia applications, allowing you to build a professional portfolio and graduate ready for diverse career paths in advertising, web design, and corporate branding.