The Bachelor of Music in Music Industry Studies at the University of South Carolina is designed for aspiring professionals ready to shape the future of the music business. You will explore the dynamic intersection of creativity, commerce, and technology, gaining the knowledge to navigate evolving industry landscapes. This undergraduate degree is ideal for students passionate about music who seek to build sustainable careers as entrepreneurs, managers, marketers, or innovators within the global music ecosystem. You will develop a comprehensive understanding of music's economic and social impact.
This full-time, on-campus program is studied over four years, integrating foundational music studies with specialised music industry coursework. You will engage with subjects ranging from music economics and arts marketing to songwriting and music entrepreneurship, culminating in a significant Music Industry Capstone project. Throughout your studies, you will gain practical experience through electives in areas like audio recording, live entertainment management, and entertainment law. You will graduate prepared for diverse career paths in music publishing, artist management, event production, and beyond.