The Bachelor of Science in Music Industry Studies at the University of the Pacific is designed for aspiring professionals seeking to navigate and lead within the dynamic music business landscape. You will gain essential knowledge in music business, technology, and production, preparing you for a career in an industry constantly reshaped by digital innovation and evolving consumer demands. This non-audition degree provides a robust foundation in music appreciation and performance electives, ensuring you develop a well-rounded understanding of the creative and commercial aspects of music.
This full-time, on-campus undergraduate program is structured over four years, integrating core seminars, breadth requirements, and specialized music industry courses. You will engage with practical subjects like music publishing, sound recording fundamentals, and music royalty analysis, alongside hands-on experience through Pac Avenue Records and a mandatory internship or professional practice component. You will graduate with a comprehensive portfolio and the practical skills needed for diverse roles in artist management, label operations, and music technology sectors.