The Bachelor of Music in Music Management at the University of the Pacific equips you with the essential skills and industry knowledge to navigate the dynamic music business landscape. This undergraduate degree is ideal for students passionate about music who also possess an entrepreneurial spirit and a desire to understand the commercial aspects of the industry. You will delve into core areas such as music publishing, sound recording fundamentals, and digital music, preparing you to identify and seize opportunities within the ever-evolving music ecosystem. This program fosters innovation and out-of-the-box thinking, crucial for success in music entrepreneurship.
You will engage in a comprehensive curriculum, including eight semesters of applied music lessons and ensemble participation, alongside foundational music theory and musicianship courses. The program is studied full-time on campus over four years, integrating practical experience through opportunities like a music management internship or professional practice. You will develop and execute music and media projects, from recordings to digital promotions, and gain hands-on experience in music royalty analysis and technology. Graduates are prepared for diverse careers, including artist management, label operations, and music marketing.