Embark on your academic journey with the PhD Marketing at the University of Hull, a postgraduate research degree designed for ambitious scholars eager to contribute original research to the dynamic field of marketing. This program is ideal for individuals passionate about understanding consumer behaviour, developing innovative marketing strategies, and exploring the economic and social impacts of marketing practices. You will delve into critical areas such as financial reporting, corporate finance, and sustainability, preparing you to address complex challenges and opportunities within the global business landscape.
This PhD is structured as a full-time, on-campus programme studied over three years, followed by up to 12 months for writing up your thesis. You will engage in rigorous research, guided by experienced faculty members who are active in applied research and possess significant professional experience. Your day-to-day experience will involve deep-dive research, data analysis using industry-standard tools like Reuters Datastream and Bloomberg, and critical engagement with academic literature. You will graduate with the advanced analytical skills and research expertise necessary for a career in academia or senior research roles within leading organisations.