The PhD Marketing at the University of Strathclyde is your opportunity to contribute original research to the dynamic fields of consumption, markets, and society, business innovation, and services marketing. You will delve into critical areas such as consumer behaviour, strategic marketing, and e-marketing, developing the advanced analytical and theoretical skills essential for impactful academic or industry research. This doctoral programme is designed for ambitious individuals who seek to push the boundaries of marketing knowledge and address complex contemporary challenges.
This full-time, on-campus PhD, typically completed over three years, involves intensive research under expert supervision. You will engage deeply with methodologies across the marketing spectrum, from quantitative analytics to qualitative insights, culminating in a substantial dissertation that makes a significant contribution to your chosen specialism. You will graduate with the expertise and research acumen to pursue careers in academia, lead-level marketing strategy, or specialised consultancy roles, driving innovation and shaping future marketing practices.