The BA (Hons) Product Design at Birmingham City University is engineered for aspiring designers eager to shape the future of manufactured goods, from everyday consumer electronics to sophisticated medical devices. You will delve into the critical intersection of creativity, functionality, and technical feasibility, addressing contemporary challenges like sustainability and user-centred innovation. This course is ideal for students passionate about 'learning through making' and eager to develop a commercial understanding alongside social awareness in design. You will explore core principles of design for production and gain insights into design in context, preparing you for a dynamic career.
This full-time, three-year on-campus degree immerses you in a hands-on learning environment. You will progress through foundational modules like Design Essentials and Design for Production, moving towards industry-focused projects and a significant Major Design Project in your final year. The curriculum includes opportunities for optional modules such as an Industry Project or a Work Placement, allowing you to tailor your experience. You will graduate with the skills to conceptualise, develop, and deliver innovative product solutions, ready for roles in diverse design and manufacturing sectors.