The Psychology and Marketing BSc (Hons) at Aston University is designed for ambitious students eager to understand the complex drivers of human behaviour and apply these insights within the dynamic world of marketing. You will explore the psychological underpinnings of consumer decision-making, develop critical skills in market research, and gain a robust understanding of marketing principles and communications. This interdisciplinary degree prepares you to tackle contemporary challenges by examining biological, cognitive, and social influences on behaviour, equipping you with a unique skillset for both academic and professional success. This undergraduate degree is accredited by the British Psychological Society (BPS) and the Chartered Institute of Marketing (CIM).
You will study this full-time, on-campus undergraduate degree over four years, which includes a valuable placement year. Your learning journey will cover core areas such as consumer behaviour, digital analytics, and marketing strategy, complemented by essential psychology modules aligned with British Psychological Society guidelines. Through rigorous research methods, advanced data analysis, and a significant final year project, you will cultivate sophisticated analytical and communication abilities. You will graduate prepared for diverse career paths in marketing, advertising, market research, and related psychological professions, with excellent graduate prospects.