The Public Relations and Publicity Bachelors Degree at Bahçeşehir University is designed for aspiring communication professionals who want to master the art and science of shaping public perception and managing organisational reputations. You will explore the foundational theories of media and communication, delve into integrated marketing strategies, and understand the critical role of sociology and psychology in public engagement. This programme is ideal for students eager to develop expertise in public relations writing, media relations, and ethical communication practices within a dynamic global landscape.
This full-time, on-campus programme spans four years, immersing you in practical learning through projects and workshops. You will develop essential skills in public relations writing, media relations and planning, and gain experience through mandatory internships in your final year. The curriculum emphasizes research in social sciences, creativity, and critical thinking, preparing you for the complexities of public relations management and strategy. You will graduate equipped to pursue diverse career paths as a public relations expert, communications specialist, or brand manager in agencies, corporations, or non-governmental organisations.