Hofstra University United States

Public Relations and Reputation Management (M.A.)

Integrated Masters with deeper specialization and research focus
Taught in English
Duration 2 Years
Mode On Campus
Level Postgraduate
Degree Masters Degree
Next Intake TBA

Course Overview

The Master of Arts in Public Relations and Reputation Management at Hofstra University equips you to lead and strategize in the dynamic field of modern communications. This postgraduate degree is designed for aspiring professionals who aim to master the complexities of shaping public perception, managing organizational image, and navigating crises with expertise. You will delve into critical areas such as strategic writing, digital communications, and corporate public relations, developing a robust understanding of the ethical and business imperatives that drive successful reputation management. This program is ideal for those seeking to advance their careers into leadership roles within this essential discipline.

This full-time, on-campus Master of Arts program is structured over two years, offering a comprehensive curriculum that blends theoretical knowledge with practical application. You will engage with core courses in public relations practice, digital communications, and crisis communication, alongside elective options allowing for specialization in areas like advocacy, media relations, or international communications. Through case studies, real-world projects, and a capstone experience, you will develop advanced skills in strategic planning, media analysis, and stakeholder engagement. Graduates of Hofstra University’s M.A. in Public Relations and Reputation Management are prepared for diverse career paths in corporate communications, agency leadership, and non-profit advocacy.

Course Curriculum & Details

Detailed information for serious evaluators

Program Overview

This Master of Arts program in Public Relations and Reputation Management equips students with essential skills in strategic communication, digital media, and crisis management. The curriculum covers core areas such as public relations practice, strategic writing, and business essentials, alongside electives allowing for specialization in marketing or reputation and crisis management. Students will develop expertise in navigating complex communication landscapes and building and protecting organizational reputations.

1 Required Courses - Semester Hours: 21

The practice of public relations
Strategic writing for public relations
Digital communications
Business essentials & corporate public relations
International and intercultural public relations
Media, messengers and messages
Crisis communication
Public relations capstone I

2 Elective Courses - Semester Hours: 9

Survey of public relations issues
Public relations ethics and the law
Advocacy and social responsibility
Professional internship
Political public relations
Crisis communication
Reputation management
Practicum on new reputational threats
Communicating the climate change crisis
Health communications
Integrated brand communication
Journalism ethics and law
Media relations techniques for the sports and entertainment industries
Media in sports and entertainment industries
Theories of persuasion
Rhetoric and popular culture
Sports, media and society
Marketing analysis and management
Advertising management
International promotional campaigns
Digital marketing strategy
Organizational behavior and leadership skills for strategic advantage

3 Concentration in Marketing - 9 Semester Hours

Marketing analysis and management
Advertising management
International marketing
International promotional campaigns
Sports and entertainment marketing
Digital marketing strategy

4 Concentration in Reputation and Crisis Management - 9 Semester Hours

Crisis communication
Reputation management
Practicum on new reputational threats

Cost & Affordability

A clear picture of what this course will cost you

Program Costs

First Year Fee Tuition fee
USD 33,600.00
Second Year Fee Tuition fee
USD 33,600.00
Total Program Cost Estimated total tuition
USD 67,200.00

Currency note: Program costs shown in USD based on the available tuition breakdown.

Living Costs

Accommodation
USD 340.00 - USD 1,938.00
Food & Groceries USD 4,200.00 - USD 6,000.00
Transport USD 1,200.00 - USD 1,800.00
Utilities & Bills USD 1,440.00 - USD 2,400.00
Estimated Total USD 6,840.00 - USD 10,200.00

Living cost estimates are based on Hempstead Campus.

Outcomes & Employability

What happens after you graduate

76%
Graduate Employment Rate Within 6 to 12 months of graduation

Common Graduate Roles

Accounting & AuditingBanking & Financial ServicesBrand ManagementClient Services & Account ManagementCreative & ContentCustoms, Trade & ComplianceGaming & Interactive MediaMuseums & Cultural HeritageSports & AthleticsTheme Parks & Leisure

Top Employers Hiring for this course

Bank of America

Citi

Deloitte

Expeditors

FOX Corporation

JPMorganChase

NBCUniversal

Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA)

Why Study Public Relations and Reputation Management (M.A.) at Hofstra University

What makes this program stand out

Very Fast Application response time

Hofstra University typically responds to applications within 1 - 2 days, giving you clarity on your options quickly.

Life at Hofstra University in United States

What daily life looks like for international students

Language

English

Primary language everywhere

Climate

Mild & Rainy

10-20°C average, pack layers

Safety (Numbeo Safety Index)

Very Safe

Exeter is one of UK's safest cities

Frequently Asked Questions

Common questions about Public Relations and Reputation Management (M.A.) at Hofstra University

Can I work while studying?

International students can work up to 20 hours per week during term time and full-time during breaks. On-campus work does not require a separate work permit.

What English language score do I need for this course?

To meet the English requirements, you can take the Duolingo test with scores of 120 across all areas or the TOEFL with a minimum overall score of 80. Alternatively, IELTS scores must be at least 6.5 overall, with no section below 6.0.

What jobs can I get after studying this course?

Graduates can pursue careers as Public Relations Managers, Corporate Communication Specialists, Media Relations Coordinators, or Crisis Communication Advisors.

What will I actually study in this course?

The program covers strategic communication, leadership, and research skills essential for public relations. Students can choose concentrations in marketing or reputation and crisis management.

When can I start — what are the intake months?

The Master of Arts in Public Relations program accepts students in September. Make sure to apply in advance to secure your spot.
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