The Public Relations, BA at the University of Mount Union is designed for aspiring professionals eager to shape perceptions and build strong stakeholder relationships in a dynamic and consequential industry. You will develop strategic and ethical communication programs, master crisis communication planning, and design integrated marketing campaigns. This undergraduate degree equips you with essential skills in audience segmentation and program evaluation, preparing you to become a creative and strategic problem solver ready to tackle the challenges of public relations.
This full-time, on-campus bachelor's degree is studied over four years, immersing you in core competencies alongside specialized public relations coursework. You will explore subjects like strategic public relations, PR writing, campaign development, and event planning, complemented by essential business principles. Throughout your studies, you will gain practical experience through field opportunities, develop your professional portfolio, and work alongside faculty and industry connections. You will graduate prepared for diverse career paths in communications, marketing, and public affairs.