The Public Relations, B.A. at Palm Beach Atlantic University is designed for students passionate about shaping public perception and fostering understanding through strategic communication. You will delve into the dynamic field of public relations, mastering the art of crafting compelling narratives, analyzing communication effectiveness, and navigating complex ethical considerations within a Christian framework. This undergraduate degree prepares you to inform diverse audiences and guide leaders with integrity, aligning with the ethical standards endorsed by the Public Relations Society of America, making it an ideal choice for aspiring communicators.
This full-time, on-campus Bachelor of Arts degree is studied over four years, integrating foundational courses in public speaking, media, and composition with specialized public relations subjects like risk and crisis communication, advertising, and campaign strategies. You will gain practical experience through a recommended internship between your junior and senior years, culminating in a capstone public relations campaigns course. Upon graduation, you will be equipped with the essential skills and ethical grounding to pursue diverse career paths in public relations, corporate communications, and media relations.