The Bachelor of Sport and Event Management at the University of Guelph equips you to navigate and lead within the dynamic global sports and events industry. You will explore crucial areas such as sales, sponsorship, media strategy, and stakeholder engagement, building a comprehensive understanding of how to manage successful sporting events and organizations. This undergraduate degree is ideal for those passionate about sport and eager to develop the business acumen and leadership skills necessary to excel in this exciting and rapidly growing field.
This full-time, on-campus program is delivered over four years, integrating foundational commerce courses with specialized sport and event management subjects. You will delve into topics like financial accounting, microeconomics, marketing, and business communication, alongside modules focused on understanding sport fandom and the business of sport. Through experiential learning, guest lectures, and a connection to the International Institute for Sport Business and Leadership, you will graduate prepared for diverse career paths in sports marketing, event planning, facility management, and sports administration.