The Sport Business Bachelors Degree at Gannon University is designed for ambitious students ready to merge their passion for athletics with a robust business education. In this dynamic field, you will explore the intricate operations of professional, collegiate, and recreational sports organizations, understanding the economic, marketing, and management principles that drive success. This undergraduate program equips you with essential knowledge in areas like sport marketing, event management, and sport law, preparing you to navigate the complexities of the global sports industry and build a fulfilling career.
You will study this program full-time on campus over four years, engaging in a curriculum that balances theoretical learning with practical application. Your journey will include foundational business courses in mathematics, economics, and accounting, alongside specialized sport business modules such as sport communication, governance, and facility management. The program culminates in a capstone experience, including a senior seminar and an invaluable sport business internship or practicum, ensuring you graduate with a strong portfolio and the confidence to pursue leadership roles in the sports world.