The BA (Hons) Sport Business Management at Birmingham City University is designed for ambitious individuals passionate about the dynamic global sports market, estimated to be worth over £400 billion. You will develop the essential business acumen and industry-specific knowledge required to excel in this rapidly growing sector. This undergraduate degree provides a comprehensive understanding of key areas such as marketing, event management, finance, and data analytics, preparing you for diverse career paths within the professional sports landscape. You will gain a solid foundation to build a successful career in sport management.
This full-time, on-campus degree is studied over three years and offers a blend of theoretical knowledge and practical application. You will explore modules like Introduction to Sport Business Management, Managing Events, and Marketing Communications Planning, alongside opportunities to develop your personal brand and engage with Big Data, Analytics and Innovation. The course structure includes a core Extended Business Research Project in your final year, allowing you to delve deeply into a chosen area. You will graduate with the skills and experience to pursue roles in sport marketing, event coordination, venue management, and sports agency.